Which of the following is not a relevant factor in conducting a PESTEL analysis?
Multiple Choice
How frequently sellers alter their prices, how sensitive buyers are to price differences among sellers, whether an item being purchased is a good or a service, and whether buyers purchase frequently or infrequently
Interest rates, exchange rates, unemployment rates, inflation rates, and economic growth
Cultural, lifestyle, and demographic changes
The birth of new industries, new knowledge, and disruptive technologies
Weather, climate change, and water shortages
What are the company's competitively valuable resources and capabilities that can be used to form the foundation of its competitive approach?
Strictly speaking, the macro-environment excludes a company's competitively valuable resources and capabilities and instead encompasses all of the relevant factors—political factors, economic conditions in the firm's general environment, sociocultural forces, technological factors, environmental forces, and legal/regulatory factors—making up the broad environmental context in which a company operates; by relevant, we mean the factors are important enough that they should shape management's decisions regarding the company's long-term direction, objectives, strategy, and business model.
Which of the following is not among the most common types of driving forces?
Multiple Choice
Product innovation, marketing innovation, and increasing globalization of the industry
Changes in the long-term industry growth rate, changes in who buys the product and how they use it, and growing buyer preferences for differentiated products
Changes in interest rates, changes in the number of seller-supplier collaborative alliances, and changes in overall industry profitability
Emerging new Internet applications and capabilities, technological change, and the diffusion of technical know-how across more companies and more countries
Changes in cost and efficiency, the entry or exit of major firms, and changing societal concerns, attitudes, and lifestyles